Course Description
The Web Site Copywriting 101 course gives your site the best chance possible of converting your site visitors to customers by teaching you how to write powerful and effective copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
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Course Outline
Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting
Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
Lesson 3 = Guess What? Men and Women Are Different!
Lesson 4 = Writing to Please Everybody
Lesson 5 = Headlines - The Beginning and the End
Lesson 6 = Features vs. Benefits - Do You Really Know the Difference?
Lesson 7 = Adding Emotions & Dreams and Tugging On Heartstrings
Lesson 8 = The Power Points of Your Copy
Lesson 9 = A.I.D.A. and the Buying Process
Lesson 10 = Search Engine Optimization - Copy Is Crucial
Bonus Lesson = Final Thoughts
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Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
Lesson 3 = Guess What? Men and Women Are Different!
Lesson 4 = Writing to Please Everybody
Lesson 5 = Headlines - The Beginning and the End
Lesson 6 = Features vs. Benefits - Do You Really Know the Difference?
Lesson 7 = Adding Emotions & Dreams and Tugging On Heartstrings
Lesson 8 = The Power Points of Your Copy
Lesson 9 = A.I.D.A. and the Buying Process
Lesson 10 = Search Engine Optimization - Copy Is Crucial
Bonus Lesson = Final Thoughts
More Information
| Language | English |
| Course Length | 340.00 hours |
| Duration of Access | 12 months |
| Instructor | Karon Thackston |
| Vendor | Search Engine College (Read more about Search Engine College accreditation.) |
| Course Certification | Industry recognized Search Engine College Certification provided to students with 70% or higher pass |
| Prerequisites/Audience | Keyboard skills Search engine usage Internet Browser usage |
| Requirements/Materials Included | Computer Access, Internet Access & Adobe PDF Reader. This course is tutor-supervised with a tutor assigned to answer student questions about the lesson material and grade their assignments. |
Price: $ 295.00 (USD)
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