Product and Services Management
Price: $ 97.00 (USD)
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Course Description
Byte size learning skills course of 1 comprehensive session
To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.
You will need to read Chapters 8, 9 and 19. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
By the end of this course you will be able to:Define the elements of products and services. Undertake product analysis to identify components of successful products. Identify the unique characteristics of service products. Detail the new product development process and explain the importance of its management. Distinguish between products in different stages of the product life cycle and select appropriate management actions. Identify key branding decisions.
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
All study materials Study Guide Full Tutor and Admin support
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To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.
You will need to read Chapters 8, 9 and 19. of Principles and Practice of Marketing, David Jobber, second edition, Maidenhead: McGraw-Hill (1998).
By the end of this course you will be able to:
Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
Course Outline
Introduction
Objectives
Products
Services
Branding
Product life cycle
New product development
Summary
Tutor-marked Question Paper
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Objectives
Products
Services
Branding
Product life cycle
New product development
Summary
Tutor-marked Question Paper
More Information
| Language | English |
| Course Length | 8.00 hours |
| Duration of Access | Unlike other Distance Education Colleges, we impose no time limits or pressures on you to complete your course material. Your course will not expire, and it will not become invalid until you have successfully completed it. |
| Instructor | Self Study |
| Vendor | Stonebridge (Read more about Stonebridge accreditation.) |
| Course Certification | Certificate of Completion in Product and Services Management All students will receive a certificate in the mail on successful completion of their course. |
| Prerequisites/Audience | There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds. |
| Requirements/Materials Included | This program can be accessed and completed using either PC or Macintosh computers. You'll need an Internet connection of 28Kpbs or higher, and a Web browser. There are no required textbooks. |
Price: $ 97.00 (USD)
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