The eLearning Center for Jacob's The eLearning Centre

Distance learning course of 9 lessons

This course has FREE Online Videos Associated with it.

Marketing is concerned with identifying and satisfying customers� and consumers� needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably. Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

All study materials

Study Guide

Full Tutor and Admin support

Introduction to Marketing Management
On successful completion of this module the candidate will be able to:

Examine the role of managers and their objectives, the philosophy of marketing and discuss the marketing mix.

Approaches to Environmental Monitoring in Marketing
On successful completion of this module the candidate will be able to:

Discuss the business as a legal entity and introduce the corporate mission.

Analyse the structure of organisations and summaries the parties that make up the competitive environment.

The Characteristics of Industrial, Consumer & Service Markets
On successful completion of this module the candidate will be able to:

Introduce the various factors relating to Business Marketing and Consumer Marketing. Market Segmentation
On successful completion of this module the candidate will be able to:

Evaluate the 3 stages of market segmentation, targeting and positioning. The Marketing Mix
On successful completion of this module the candidate will be able to:

Examine different components of the marketing mix showing how they are controlled to make a product more competitive.

Communication in Marketing
On successful completion of this module the candidate will be able to:

Discuss the communication process and how to select the appropriate tools.

Evaluate the role of advertising agencies and the importance of managing communications.

Market Research
On successful completion of this module the candidate will be able to:

Analyse the principles and methods of market research.

The Nature & Role of Marketing Analysis
On successful completion of this module the candidate will be able to:

Introduce and discuss techniques used to examine data and statistics from samples.

Changing Market Structures & the Implications for Channel Relationships. On successful completion of this module the candidate will be able to:

Examine how the market structure impacts on distribution and sales strategies.