E-Commerce Series

Price: $ 183.00 (USD)
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Course Description

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Course Outline

YOUR E-BUSINESS
E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user''s company.
  • E-Commerce and Your Company
  • Future Directions
  • Where You Are and Where You're Going
  • Building Resources
  • Marketing and Management

    GETTING STARTED
    E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.
  • Benefits of E-Commerce
  • Defining E-Commerce
  • Your Domain
  • Internet Mechanics
  • Initial Operation Issues

    INFLUENCES ON E-COMMERCE
    E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.
  • Moving E-Business Forward
  • Internet Stock
  • Increasing Stock Value
  • Building a Presence
  • Approaching the Market

    KILLER APPS
    E-Commerce: Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.
  • What Are Killer Apps?
  • Rules for Building Killer Apps
  • The Rest of the Rules
  • Land Mines to Avoid
  • Other Potential Problems
  • Protecting Yourself: An Action Plan

    DEVELOPING YOUR E-BUSINESS
    E-Commerce: Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.
  • The Virtual Corporation
  • Transferring Information
  • Laws of E-Commerce
  • Considering Your Options
  • Looking to the Future

    REAL-TIME AND DATA MINING
    E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.
  • Real-Time Systems
  • How Real-Time Can Work for You
  • The Data Mining Process
  • Benefits of Data Mining
  • Collecting and Analysing Data

    LOWERING YOUR BUSINESS COSTS
    E-Commerce: Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
  • The Supply Chain
  • Automating the Vendor Flow
  • Automating the Customer Flow
  • The Virtual Workforce
  • Managing Your Virtual Employees
  • Strategies and Solutions

    CUSTOMER SERVICE AND PAYMENT
    E-Commerce: Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.
  • The Call Centre
  • Other Customer Service Concerns
  • Payment Types
  • Payment Systems
  • Payment Security

    MARKETING YOUR E-BUSINESS
    E-Commerce: Marketing Your E-Business explains how to develop a marketing plan for an e-business.
  • Identifying Your Customers
  • Developing a Marketing Plan
  • Affiliate Marketing
  • Marketing Models
  • Other Marketing Examples

    ADVERTISING ON THE INTERNET
    E-Commerce: Advertising on the Internet provides an overview of the forms of advertising available on the Internet.
  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

    BUILDING MARKETING STRATEGY
    E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.
  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analysing the Data

    RESOURCE PLANNING
    E-Commerce: Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
  • Your E-Commerce Strategy
  • E-Commerce Risks
  • Knowledge Management
  • Changes in Technology
  • New Opportunities

    MANAGING YOUR E-BUSINESS
    E-Commerce: Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.
  • Reducing Costs
  • Leveraging Your Assets
  • Encouraging Repeat Customers
  • Influences on Your E-Business
  • Other Issues to Keep in Mind
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    More Information

    Language English
    Course Length 104.00 hours
    Duration of Access Unlike other Distance Education Colleges, we impose no time limits or pressures on you to complete your course material. Your course will not expire, and it will not become invalid until you have successfully completed it.
    Instructor Self Study
    Vendor Stonebridge (Read more about Stonebridge accreditation.)
    Course Certification Certificate of Completion

    All students will receive a certificate in the mail on successful completion of their course.

    Prerequisites/Audience There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
    Requirements/Materials Included This program can be accessed and completed using either PC or Macintosh computers. You'll need an Internet connection of 28Kpbs or higher, and a Web browser. There are no required textbooks.
    Price: $ 183.00 (USD)
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