E-Commerce Profitability: Online Merchandising Using Microsoft® Office FrontPage® 2003

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Course Description

This course is designed for managers, marketers, and entrepreneurs, particularly in small-size to mid-size businesses, who have a vested interest in achieving and improving sustainable profitability. This audience uses FrontPage to sell products online directly or through the affiliates model and is either building a site or seeking to optimize an existing one.
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Language English
Course Length 2.00 hours
Duration of Access 12 weeks
Instructor Self Study
Vendor Element K
Course Certification 12 weeks
Requirements/Materials Included Identify correlations between both the company''s business goals for the site and the goals a customer has when visiting the site.
Organize the site's navigation to present a product mix that addresses both the company's business goals and the customer's goals.
Design pages that give the customer the information needed to lead directly to a purchase decision.
Devise profitable cross-selling, up-selling, and product support strategies on product pages.
Analyze traffic and sales data to improve the customer experience and focus on revenue-producing results.
Price: $ 99.00 (USD)
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